FOAM HAIR COLOUR

The Science and the Difference

Get ready to change how you feel about colouring your hair

Until recently, most hair colour formulas came in liquid or créme form. Now there's foam. It's not a liquid, gas or solid, but combines the best properties of all three.

Foam behaves like a solid when resting, so it doesn't drip through your fingers or from your head. When it's moving, foam acts like a liquid, making it easy to spread.

The best part about foam is that it puts the control in your hands. Simply mix the tint and developer and squeeze the bottle to release the foam. As you work it through your hair with your fingertips, the foam collapses into your hair on contact, surrounding and coating each individual strand of hair. The incredible colour penetrates the hair from root to tip, absorbing quickly and evenly.

Foam goes where you want it to without the mess, covering your hair completely, so you don't miss any spots. Nice 'n Easy Color Blend Foam gives you more product volume as it foams up offering effortless, complete coverage. It's easier than ever to cover every strand—giving you rich tones and highlights that last up to 8 weeks.